What a leaking pool pump seal actually means
When people say the pump is 'leaking a seal,' they almost always mean the shaft seal, the part that keeps pool water inside the wet end and out of the motor.
It's a two-piece mechanical seal. A spring-loaded carbon face rides against a polished ceramic seat, and together they seal around the spinning shaft.
That seal is a wear item. It doesn't last forever, and summer is when it usually gives up.
The good news: it's cheap and, if you're handy, a doable DIY job. The bad news: if you ignore it, the leak feeds straight into the motor and the repair bill jumps by a factor of ten.
Why it's leaking, most to least likely
in most cases in summer, it's the shaft seal itself. Long run hours plus heat wear the faces past their limit, and once the carbon glazes or chips, water walks right past it.
Second on the list is the seal plate. The seal presses into a bore in that plate, and if the bore is grooved or the plate is cracked (usually from a past dry run or freeze), a fresh seal won't seat right.
Don't skip the boring possibilities. A shrunken diffuser O-ring or a hard, flat lid gasket can weep in exactly the way people mistake for a seal failure.
Loose plumbing unions round it out. Vibration and UV crack PVC over years, and the drip can look like it's coming from the pump when it's really the fitting an inch upstream.
Underneath all of these is heat. A clogged basket or dirty impeller makes the motor run hotter, and that heat is what kills seals early in July and August.